Released on: January 26, 2008, 5:32 pm

Press Release Author: IPOP2.com

Industry: Internet & Online

Press Release Summary: IPOP2.com\'s Approach is to Browse Popular Search Terms.

Press Release Body: In the dominated search engine market no one would imagine new
players to emerge. Search giants like Google, Microsoft, Yahoo, and Overture seem to
do search best and have resources to out-pace, out-market, and out-last new players
in the space. Most businesses are weary of entering this volatile arena. Venture
capitalists seem even wearier to fund competitors who seek to play in the shadows of
these titans.

\"One big problem with search engines today is that everyone is following the
leader,\" said IPOP2 founder Edward Kubaitis. \"Google\'s secret algorithm only matters
if you already know what you are looking for. What if you are looking for something
new and you have no idea what keywords to use? What if it\'s a new style, trend, or
popular topic? With the current leading search engines you are limited by what you
don\'t know.\"

IPOP2.com seeks to deliver \"what you don\'t know\" in the form of categorized popular
searches. Looking for gift ideas? Go to the \"Shopping\" category and then the \"Gift
Ideas\" category and see the most popular \"Gift Ideas\" keyword searches. Click the
ones that look promising to see the top search results from the leader\'s of Internet
searching.

IPOP2.com model doesn\'t involve replacing the search giants. It is a plan to index
what\'s popular and surface that information to users and then redirect them to
search channels for the desired types of results like, web results, images, video,
news, comparison shopping, etc.

\"I\'m connecting the pieces in a way the search giants can\'t,\" said Edward Kubaitis.
\"Through meta-search technology I can connect the best of the best with the most
popular data. I\'m not blinded by competition. I\'m empowered by it. It started as an
experiment and quickly became too fascinating to stop.\"

IPOP2.com says they have seen rapid traffic growth and are actively seeking Internet
partners with likeminded goals of enabling web surfers with better tools for
searching.

Those interested in learning more about IPOP2.com can visit http://ipop2.com

About IPOP2.com
Founded in 2008 by Edward Kubaitis, IPOP2.com seeks to provide new ways to access
the webs most popular topics and information. Ipop.com is one of Seattle,
Washington\'s latest high-tech start-ups. For more information or other inquiries
please contact ipop22@gmail.com

###




Web Site: http://ipop2.com

Contact Details: About IPOP2.com
Founded in 2008 by Edward Kubaitis, IPOP2.com seeks to provide new ways to access
the webs most popular topics and information. Ipop.com is one of Seattle,
Washington\'s latest high-tech start-ups. For more information or other inquiries
please contact ipop22@gmail.com